Elowen Maid & Co. was created by founder Kay Lorenzo, after one simple moment of curiosity changed everything.

One day while cleaning his bathroom, Kay turned the bottle of a popular household cleaner around and read the ingredients list. He couldn’t pronounce most of what he saw-and that made him wonder: What am I exposing myself and my family to?

That question led to the birth of Elowen Maid – a natural cleaning brand founded under the umbrella of Icy Gleam Cleaning LLC, a cleaning company started by Kay and his best friend. Together, they shared a love for the art of cleaning and making others feel good in clean, cared-for spaces. That passion evolved into crafting something better: a cleaner made with ingredients they could trust, pronounce, and proudly share with others.